WIG Leadership Development 2025/26

Proposal for Joanna Tiffin, Whitehall & Industry Group
2 October 2025
Leadership Development Proposal
Creating an inclusive high-performing team through best practice leadership & management development
Susannah Brade-Waring, FRSA, MSc | MD & Lead Trainer
Email: [email protected] | Phone: 07838 039 651
Thanks for inviting us to work with you
We'd LOVE to make a difference for you!
With a bespoke combination of facilitated workshops, collaborative learning and best-practice knowledge.
Your 8-point proposal includes:
Your Project Objectives
Our Recommended Solution for You
Outline Delivery Plan - 1-Day Workshop
Your Outline Delivery Plan - Dirs & HODs
Your Outline Delivery Plan - Managers
Your Timescales and Investment
Measuring the Benefit
Partnering with Aspirin Business & Testimonials
1. Your Project Objectives
As a growing, dynamic organisation, The Whitehall & Industry Group is experiencing both challenges and opportunities:
Challenges: The existing team are very experienced. However, WIG can be seen as a stepping stone and staff turnover is very high (est. 30%), which is a drain on talent and the long-serving team. 
Most managers have been promoted because of their long-service and technical capability, and have not been trained to lead or manage people.
There is a tendency to work in silos.
Opportunities: WIG have crafted a new vision, mission and 'why' statement. There's further opportunity now to ensure all client offerings and team behaviour align to these, and the new values and behaviour statements that are being currently drafted.
Inclusivity training has encouraged team members to be more open, however, their communications are not always balanced with respect for others. This balance will be addressed in our training.
Goals:
Culture: Create an inclusive high-performing culture
Capability: Ensure our leaders and managers are well equipped for the people leadership and management part of their roles.
Alignment: Ensure team members are 'in the same boat', rather than silos, and help them align services and behaviour to your new vision & why.
2. Our Recommended Solution for You
This proposal is for two groups of leaders and managers within WIG:
Your Directors and Heads of Departments (six in total)
Your People Managers (seven in total)
Based upon our discussion, and the challenges and opportunities outlined above, I believe the following bespoke solution will best meet your needs.
One-to-one Discovery meetings with all 13 people
Using the Motivational Maps, I'll build trust and understanding with each person, and identify the relevant development needs of each person, and the 'team'.
A one-day facilitated workshop to bring all 13 of you together
We will focus on:
team-building, using Motivational Maps, and our Boat exercise, to create greater understanding and trust
using your new Vision, Mission and Why statement to explore:
how your current client offerings align,
how you want your clients to feel, and
what's missing.
Both the STRIVE Programme and the Liberating Leadership Programme include individual co-created Visions or mini-projects, which can pick up the actions from this workshop.
Our STRIVE Programme for your 6 Directors and Heads of Department
This will be tailored to meet your team's exact needs, and will include:
exploring your team's shared purpose and how you work together
stakeholder management and managing change
the fundamentals of our Liberating Leadership programme, including the 3 diagnostics to explore each person's underlying beliefs about leading and managing people
Our Liberating Leadership Programme for your 7 People Managers
Based on over 25 years of research into the beliefs and behaviours of high-performing leaders and managers, this highly-engaging programme will transform both the beliefs and behaviours of your People Managers, and provide a shared language and toolkit with WIG.
Programme contents, client testimonials and Return on Investment details can be found here:https://www.aspirinbusiness.com/liberating-leadership-development-programme
See Outline Delivery Plans below for each of these 'modules'.
3. Outline Delivery Plan for your One-Day Facilitated Workshop
Participants: 13 participants
The purpose of the One-Day Workshop is to strengthen the sense of one team with a shared motivating purpose. Joanna spoke about the new Vision, Mission and Why statement, and how this is not yet embedded in the organisation. This workshop will enable your team to explore the purpose and vision, how this aligns to existing services and behaviours and identify what needs to change.
We will focus on:
team-building, using Motivational Maps, and our Boat exercise, to create greater understanding and trust
using your new Vision, Mission and Why statement to explore:
how your current client offerings align,
how you want your clients to feel, and
what's missing or needs to change.
Motivational Maps are a highly-engaging tool used to increase self-awareness and emotional intelligence. They also provide an accurate measure of motivation and employee engagement, to instantly identify potential flight-risks and values mismatch. 
They are excellent at rapidly increasing an understanding and respect of individual differences, and creating a stronger sense of team, and are an ISO Accredited Self-Perception Inventory. Your facilitator, Susannah Brade-Waring, has been using this tool for over 15 years, operating at the highest level, and has trained over 200 coaches globally to use this tool.
Each person will receive their own Motivational Map report and will have a one-to-one coaching session with Susannah to explore this, and their Development Needs. This builds trust quickly with Susannah and with their Motivational Map, enabling your team to engage more openly with each other and the process during the one-day workshop.
Suggested Start Date: Nov / Dec
Delivery Phases:
Phase 1: Onboarding - completion of Motivational Map, with one-to-one 45-minute coaching sessions for each person, to provide Map feedback and explore their Development Needs. This will be done before the One-day workshop.
Phase 2: Delivery of One-Day workshop
Phase 3: Both the STRIVE Programme and the Liberating Leadership Programme include individual co-created Visions or mini-projects, which can pick up the actions from this workshop.
4. Outline Delivery Plan for your Directors & HODs' STRIVE Programme
Solution:  Our STRIVE Programme
Recognising the dual-role of leaders, our STRIVE Programme has both an external and internal focus. It includes Stakeholder Management, Team Building and Leading through Change, as well as our Liberating Leadership Programme which your People Managers will learn. Both include learning how to create clear and compelling visions, with detailed Project Plans. 
As there is less emphasis on practising the skills learned to manage people in our STRIVE Programme, we'll cover this in the one-to-one coaching and the embedding workshops. This enables the participants to shape the content of their development.
Participants: 6 people (Joanna, Tom and Angie, Hazam, Katie, Marcin )
Delivery:
Sessions: 2 x 1-day sessions, delivered 1 week apart (or back-to-back)
Application: Two one-to-one coaching sessions per individual
Embedding: 4 bi-monthly 2-hour workshops to embed and apply the learning
Suggested Start Date: Dec
 Delivery Phases:
Phase 1: Onboarding—completion of Motivational Map, with feedback and Development Needs Assessment. This will be done before the One-day workshop.
Phase 2: Delivery of Day 1 workshop - to include our Boat exercise (illustrated above)
Phase 3: Delivery of Day 2 workshop
Phase 4: One-to-one coaching to apply the learning
Phase 5: 4 × 2-hour embedding workshops delivered over the following 8-9 months.
Phase 6: Measure the benefit, including survey and feedback from the participants
5. Outline Delivery Plan for your Managers
Solution:  Our Liberating Leadership Programme for your People Managers
Based on over 25 years of research into the beliefs and behaviours of high-performing leaders and managers, this highly-engaging programme will transform both the beliefs and behaviours of your People Managers, and provide a shared language and toolkit with WIG.
Programme content is detailed here: https://www.aspirinbusiness.com/liberating-leadership-development-programme
Participants: 7 People Managers (Alessandro, Cezanne, Danni, James, Josh, Josh, Lydia)
Delivery:
Sessions: 2 half-days in-person to top and tail the deliver, with 3 × 2.75 -hour online sessions in between, delivered weekly (i.e. 5 sessions within a 6 week period)
One-to-One Coaching: 2 x 30-minute online coaching sessions per participant.
Discovery Session: 1 × 45-minute one-to-one Discovery Session per participant, to discover learning objectives and increase self-awareness.
Proposed Start Date: w/c 23 Feb - w/c 23 March (after Feb half-term & before Easter school holidays)
Delivery Phases:
Phase 1: Discovery Calls (allow 1–2 weeks) - to be done before the one-day workshop above.
Phase 2: Onboarding—completion of 3 diagnostics.
Phase 3: Delivery of Workshops, including one-to-one coaching sessions.
Phase 4: Feedback on Lessons Learned & Graduation.
6. Your Timescales and Investment:
Your Leadership & Management Development Proposal to create an inclusive high-performing team
One-to-one Discovery meetings with all 13 participants
A one-day facilitated workshop to bring all 13 of you together
Our STRIVE Programme for your 6 Directors and Heads of Department
Our Liberating Leadership Programme for your 7 People Managers
Total Investment: £23,157, excluding VAT, but inclusive of all our materials and costs (this allows for 7 journeys into London, 5  journeys are included in the Plan below. 2 can be used for STRIVE Embedding and LLP Mastery sessions and programme evaluation, as detailed below.
Even a modest performance improvement of 5%—based on an average salary of £35,000—recovers the full cost of our recommended solution within the first year. Since our programme develops lasting empowering beliefs as well as behaviours, the benefits are expected to continue compounding well beyond this initial payback period.
Proposed Timescales:
To make best use of your investment and time, I've drafted a timescale which enables me to work with both groups on the same day, in-person, in your offices in London. There's some additional time allowed for some of the STRIVE Embedding and Liberating Leadership Mastery workshops to be in-person. The rest will be delivered online. We can agree the detail as we progress to ensure it creates the desired outcomes, whilst ensuring it feels fair to both parties.
Measuring the Impact
We recognise the importance of turning your investment into measurable success.
Even a modest performance improvement of 5%—based on an average salary of £35,000—recovers the full cost of our recommended solution within the first year. Since our programme develops lasting empowering beliefs as well as behaviours, the benefits are expected to continue compounding well beyond this initial payback period
We will measure the impact of our work, with Before and After Surveys, individual case-studies and presentations, and by asking for feedback from the participants themselves and their managers. This data will be provided to you. Participant testimonials will also be gathered, and examples from previous participants are included on the following pages.
The Liberating Leadership diagnostics and Motivational Maps, can also be completed Before and After to create a comparison, and we will share the results and changes with you.
Your Trusted Partner - Aspirin Business Solutions
Developing your team is an important investment , and the easiest option is to do nothing, delay or attempt a DIY solution. Why then, is partnering with Aspirin Business Solutions a decision you'll be glad you made?
You're more than a number - as a small family business, every relationship with every client is important to us, and that will be reflected in the service you and your team will receive. You can be confident that our values mean much more than words:
T - transformational  R - respectful  U - united  S - service-orientated  T - trust
Imposter Syndrome - a Oct 23 study found 66% of Gen Z (66%) and 58% of millennials say they experience this. In addition to increased stress and absenteeism, experiencing Imposter Syndrome can result in resistance to situations which may 'expose' a lack in confidence and/or capability, especially to their own senior colleagues. That's why …
DIY solutions rarely create the fast and lasting changes provided by external experts, like us, who specialise in learning and development.
We embed psychological safety and collaborative learning into all our learning experiences, and that's why our clients consider us to be 'a safe pair of hands'.
A Shared Methodology - All of our programme contain the same core methodology, language and values. That means your teams across your organisation will benefit from a shared methodology, regardless of the programme they're learning. This includes ways to create psychological safety,e.g. positive regard and genuineness, Motivational Maps, OK Corral, feedback techniques and models.
About your Training Partner
I'm Susannah Brade-Waring. Founder and Lead Trainer at Aspirin Business Solutions
Our family business is passionate about helping people thrive through their work, by building happy high-performing teams with:
motivation, leadership & management development, and teamwork
Qualified Coach & Accredited Business Advisor & Trainer
With over 15 years of experience in coaching, mentoring & facilitation.
Senior Practitioner of Motivational Maps
We've trained over 200 coaches & HR Practitioners to use this ISO accredited tool.
Master Practitioner of Liberating Leadership
We've trained over 200 leaders & managers in this transformational programme.
My experience includes Finance, HR & Commercial Director of a £10m environmental technology business, and a Non-Exec Director
Client Testimonials
Client Testimonials
Client Testimonials
Photo: BCHA's Sept 2025 Liberating Leadership Programme, with 8 participants. All delivery was online.
Client Testimonials
Neal is Head of Repairs Services, Cornwall Housing (part of Cornwall Council)
Partners at Frettens Solicitors with their Liberating Leadership certificates.
Your Next Steps
We'd love to work with you, and ironing out the details to create a win:win solution is all part of that.  If you’re happy to proceed with this proposal as detailed here, the next steps are:
1
Confirmation & Agree Dates
Please email me to confirm that you are happy to go ahead with this proposal, and let's agree dates. 
2
Project Time-line
The full time-line is 16 months, which includes the embedding and application of the learning through the STRIVE Embedding workshops for your Directors & HODs, and the Liberating Leadership Mastery workshops for your People Managers.
3
Payment
We require 20% payment on order placement to secure the dates, set up the project and procure resources. The balance will be invoiced before the delivery of each core module, i.e. Alignment Workshop, STRIVE, Liberating Leadership.
4
Getting Started
Once the dates are agreed, the next steps are to communicate with the participants about programme. Then you'll send me their email addresses, and we'll take it from there. I'll officially welcome them onto the programme, and communicate with them about the next actions, and before each workshop.
5
Keeping you Informed
We'll keep you informed along the way, and you can always contact me with any questions.
Finally…
Please feel free to reach out with any questions or concerns you may have. We'd love to work with you, and ironing out the details to create a win:win solution is all part of that.
Best wishes,
Susannah
General Terms & Conditions
Should you be unable to continue with the proposed project, the cancellation fee is equal to the amount invoiced or that should have been invoiced (in line with the above terms).
Unless otherwise agreed, all debriefing, coaching and mentoring sessions are provided online via Teams or telephone. In-person mentoring can be provided by separate arrangement and will incur additional costs for travel. Venues for training and meetings are to be provided by the client, unless stated above.
All materials provided to support the mentoring remain the intellectual property of the relevant creator. Aspirin Business Solutions are licensed to use a variety of materials, processes and tools including Motivational Maps, and Liberating Leadership.
All debriefing, coaching and mentoring services are for guidance only, and not a substitute for HR, legal or accounting advice. All and any decisions taken are the sole responsibility of the client, and no liability can be accepted for any adverse consequences of these.
In any event, our legal liability is limited to the value of the directly relevant contract (project), which was directly placed with us by the claimant, and subject to it having been paid in full.